The first priority of any business, online or offline is to create a targeted email list for sales conversion. However, if you are running a business or are related to one, you know it as much as any expert that this is easier said than done. At the risk of sounding clichéd, a good mailing list translates into great sales figure more than anything else. So, here comes the next important question, what is the best way to generate leads?
Although there are a number of lead generator software and tools available in the market today, the least talked about tool remains your website.
Yes, you read it right! Your website is one of the most potent tools for generating a great free email address list. How? Well, this article talks about how you can turn your website into a powerful tool for grabbing more leads and convert them into sales.
So, here are some of the crucial points you need to keep in mind for using your website to reap maximum benefits in terms of sales figures.
The website is your first point of contact with your prospective customers; and as they say, first impression is the last impression. So, while building your website, make sure not to leave any details unchecked.
A website has two parts mainly; design and content.
Well, that highly animated website of some other business may look great, but does that suits your business too? Before you go for an animated, feature rich website make sure you ask these following questions to yourself:
Most of the times, businesses spend a bomb to create a feature rich website that eventually have high loading time. If your visitors are leaving your website before the contents can even get loaded, no matter how great lead generation strategies you use, you ain’t getting no leads!
Here are few pointers that you need to keep in mind while finalizing the web design.
# User experience is THE most important thing!
User experience (UX) is the sum total of the entire human-computer encounter that takes place when a visitor lands on your website. More often than not, success of your website depends on the experience a user cultivates while going through your website. There are several components such as information architecture, ease of navigation and interface & interaction that work together to create an awesome user experience.
While there are many debates on how important it is to create a UX based web-design, in today’s world, when thousands of businesses are in the virtual rat race to win customer loyalty, it is highly important to create an experience that your users would like to remember. If you are not sure about doing the entire UX research on your own, don’t hesitate to rope in a UX expert! After all, offering a great user experience is one of the best ways to generate leads.
# Go for simplistic design!
When it comes to website design, less is more!
Gone are the days when webpages used to be full of shouting texts and on your face pictures. Today’s website trends favor clean design with lots of white space to enhance readability. The best example for this is the Google search page. Being one of the largest companies on internet today, the Google search page displays the most minimalist design with just the logo and the search box. Not only it makes the page amazingly easy on eyes, but also it ensures proper focus on the main search functionality of the page.
Use of negative space, strong-dramatic typography or pictures and a nice balance of text and images are the important points that you must keep in mind here.
# Ensure a responsive web design!
According to studies conducted by www.statista.com, in 2016 the worldwide global penetration of mobile internet is 56.1%. By 2019, the figure is expected to rise to 63.4%. This means internet users are increasingly switching to handheld devices such as smartphones and tablets to browse internet.
Keeping this trend in mind, it is crucial to create web designs that not only look great on desktops but also create awesome user experience on smaller screens. Here the biggest dilemma that one can face, is whether to build a completely separate mobile optimized website or to create a responsive web design that adjusts itself automatically as per the size of the screen.
Both the options have fair share of pros and cons. However, if you are a small or medium business, looking for a cost-effective website solution without the headache of maintaining two websites at a time, then a responsive web design is your best bet.
The following pointers earn the required brownie points for responsive web-design:
In short, the dos and don’ts for creating awesome web design are:
