Category:: Business Growth

3 Points You Need to Consider Before Building a Custom Application for Your Business

August 10, 2017 | Nabanita Nag

When it comes to managing your business, buying a system off the shelf is often not productive. Thus, many progressive business owners today opt for custom applications to manage their business processes.   If you are one of them and considering top custom application development services for your business, then this post is for you!   First of all, congratulations! By opting for a custom application, you’ve already taken the first step towards making your …

How to Implement ZOHO One to Run and Grow Your Business

August 3, 2017 | Nabanita Nag

Okay; you’ve heard or read about Zoho One is past few days; and (naturally) you are interested in leveraging the power of Zoho One to run and grow your business.   To be honest, it is pretty hard not to be tempted by Zoho One. The suite of applications gives you 35+ apps to support almost every area of your business. The entire suite offers amazing integration opportunities and promises to add more integrations in …

5 Signs Your Business Needs a Custom Application Now!

July 26, 2017 | Nabanita Nag

Let’s say, you have been running your business for quite some time now and running it successfully too!   However, with the (oh-so-sweet) growth of your business, you are finding yourself in complete chaos, more often than not!   Your business process is getting more complex and much of it is unrecorded. Your employees are constantly struggling to co-operate with each other. You are spending a significant amount of time doing repetitive tasks!   Sounds …

Select Your CRM in 5 Minutes! A CRM Checklist to Help You Make the Right Choice

July 19, 2017 | Nabanita Nag

Deciding on a CRM system is an important decision and keeping in mind the number of options an average business has nowadays, it is bound to be a time consuming (not to mention confusing) task!   But, as the headline suggests, this article is dedicated to help you select a CRM in the fastest possible way with an all-around CRM checklist.   This checklist is made up of crucial components that you must look for …

3 Subtle (Yet Powerful) Branding Techniques That You Can Start Using Now

July 11, 2017 | Nabanita Nag

Branding is often the most talked about part of the overall marketing mix. In today’s world, where competition (in almost every industry) is pretty stiff, creating a strong brand recall is the primary target of every business out there.   But, what is the magic formula that makes brands tick? The truth is, there is no magic formula!   There are several subtle yet powerful elements that work together to create a sound brand recall. …

[How To] Utilize CRM Intelligence for Smoother Consumer Journey to Purchase

June 22, 2017 | Nabanita Nag

Once upon a time, there were a select group of people, custodians of industry statistics and in-depth knowledge about particular products and services. These chosen few, in their mighty business suits, used their knowledge to convince customers regarding the necessity and usage of a product.   These custodians were called Sales Executives!   Businesses depended on them to enlighten potential customers; customers depended on them for sacred data.   And, one day it changed!   …

UI Tweaks to Boost Your Website Conversion Rate (Infographic)

June 15, 2017 | Nabanita Nag

Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website.   Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal.   So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by any …

[How To] Improve Your Website Conversion Rate to Grow Your Business

June 9, 2017 | Nabanita Nag

One of the main reasons for building a great website is to gather inbound leads!   Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads.   Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may be …

Custom Application to Translate Your Unique Business Process into Savvy Software System

June 1, 2017 | Nabanita Nag

No two businesses are created equal!   And, if you are working in a niche market and operating a unique business model, finding an off-the-shelf system for managing your business becomes near impossible!   As a result, most businesses end up using complex spreadsheets to keep track of their various business processes. But, as much as I love spreadsheets (I really do! In fact, you would be surprised to know how may spreadsheets I create …

How to Use CRM for Focused Marketing Efforts (Infographic)

May 25, 2017 | Nabanita Nag

When it comes to marketing, strategies and channels (it seems) are literally endless! Once you decide whether to focus on inbound or outbound marketing, there still remain several factors to zero in on.   Should you focus on social media marketing? Would video content give your marketing efforts some extra edge? Are the traditional marketing channels, TV commercial, Newspaper ads etc dead? What kind of merit PPC has?   Well, these questions are JUST SO …

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