Category:: Business Growth

[How To] Utilize CRM Intelligence for Smoother Consumer Journey to Purchase

June 22, 2017 | Nabanita Nag

Once upon a time, there were a select group of people, custodians of industry statistics and in-depth knowledge about particular products and services. These chosen few, in their mighty business suits, used their knowledge to convince customers regarding the necessity and usage of a product.   These custodians were called Sales Executives!   Businesses depended on them to enlighten potential customers; customers depended on them for sacred data.   And, one day it changed!   …

UI Tweaks to Boost Your Website Conversion Rate (Infographic)

June 15, 2017 | Nabanita Nag

Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website.   Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal.   So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by any …

[How To] Improve Your Website Conversion Rate to Grow Your Business

June 9, 2017 | Nabanita Nag

One of the main reasons for building a great website is to gather inbound leads!   Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads.   Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may be …

Custom Application to Translate Your Unique Business Process into Savvy Software System

June 1, 2017 | Nabanita Nag

No two businesses are created equal!   And, if you are working in a niche market and operating a unique business model, finding an off-the-shelf system for managing your business becomes near impossible!   As a result, most businesses end up using complex spreadsheets to keep track of their various business processes. But, as much as I love spreadsheets (I really do! In fact, you would be surprised to know how may spreadsheets I create …

How to Use CRM for Focused Marketing Efforts (Infographic)

May 25, 2017 | Nabanita Nag

When it comes to marketing, strategies and channels (it seems) are literally endless! Once you decide whether to focus on inbound or outbound marketing, there still remain several factors to zero in on.   Should you focus on social media marketing? Would video content give your marketing efforts some extra edge? Are the traditional marketing channels, TV commercial, Newspaper ads etc dead? What kind of merit PPC has?   Well, these questions are JUST SO …

Take the Industry Solutions Route to Ensure Effective CRM Implementation (Infographic)

May 17, 2017 | Nabanita Nag

There is no denying the fact that use of web based CRM software has been on rise since 2011. In 2015, the worldwide spend on CRM software was $26.3 billion.  The figure was 12.3% higher than the previous year. This trend of increased expenditure on CRM system has been a steady feature in the world of business since then.   Keeping in mind, the benefits of implementing a CRM system which far exceeds tracking your …

CRM is not JUST a software: It’s a STRATEGY to take your business to the next level!

April 25, 2017 | Arnab Bandyopadhyay

How are you using your CRM system?   If you are the business owner, you are possibly tracking the sales pipeline of your employees or measuring their performance with your CRM. If you are a sales executive, you are most likely to use this system as a reporting tool rather than a sales weapon that can help you make more sales and improve customer satisfaction.   But time has changed! And sales situations are changing …

CRM: The Key to Improve Customer Retention & Boost Profit

April 20, 2017 | Nabanita Nag

When you are managing a small or mid-size business, sales numbers and bottom line are often your greatest concerns. However, in today’s business climate where customer acquisition cost is ever-increasing, it is surprising to see how few businesses are proactively focusing on customer retention.   A study conducted by leading market research firm Econsultancy in 2014 presents the below figure: Source: Econsultancy   As per the study, 40% of total respondents were more focused on …

Looking for a Real Estate Agency CRM to Manage Your Business? Here’s What You Need to Know!

April 18, 2017 | Nabanita Nag

As an industry, real estate agency has highly diversified requirements from that of any other business. Therefore, when it comes to selecting a CRM system, the generic rules for choosing the right CRM often do not hold true for the industry.   With a large number of property-inventory to maintain, longer sales cycles to take care of and numerous owners, buyers and renters to manage, a real estate agency CRM has special requirements for smooth …

Horizontal Vs Vertical CRM: Which One Should You Get?

April 6, 2017 | Nabanita Nag

The business scene has changed drastically in the past few years. With more and more passionate individuals launching their entrepreneur dream, small-mid scale niche businesses have become as significant (and might I add profitable!) as the big boys! However, in one respect all modern businesses, large, mid or small remains the same.   They all face the following business challenges: Improve Productivity Reduce Cost Increase Profit   While there are obviously other challenges (such as …

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