Category:: Business Growth

Want to Boost Your Sales Conversion? Look Past the Vanity Metrics!

February 17, 2018 | Nabanita Nag

  If you are running a business then metrics such as page views, social media likes, users etc matters a lot. In fact, you are probably monitoring those metrics on regular basis and spending a considerable amount of money and time to up those graphs. But, have you ever noticed that even though some graphs such as raw pageviews, user registration, social media likes are getting higher, you are seeing minimal growth in terms of …

[How To] Supercharge Your Customer Support with Artificial Intelligence (AI)

February 12, 2018 | Nabanita Nag

  From the pages of science fiction, AI has stepped into our daily lives today! Be it Alexa ordering your monthly groceries or Siri searching the web at your command, Artificial Intelligence (AI) is making its presence felt to the billions of people across the globe. But, it can do much more than follow simple commands. In fact, AI has been disruptively changing the way businesses serve their customers since its very inception. With technology …

Is your business ready for a CRM system? Here are the Top 3 Indicators!

February 7, 2018 | Nabanita Nag

  John runs a travel agency. When he started out 5 years ago, his most valuable capitals were his passion for exploring new places and a keen eye for details. Operating with a small team of 3-4 individuals on a bootstrap budget, John made do with the most familiar tools that he could afford. With time, the business grew! Today, John’s travel agency has a robust team of 40 and an ever-increasing clientele. But, he …

Artificial Intelligence (AI) In CRM is What Your Business Needs

February 3, 2018 | Nabanita Nag

  Artificial intelligence (AI) is probably the hottest buzzword in the field of information technology today. And why not? Until recently, AI was more the stuff of doomsday movies (don’t get me wrong, a huge Terminator fan myself) than reality. However, backed by industry majors such as Microsoft, Amazon, Facebook, Apple and Google, AI research has accelerated at a break-neck speed for the last couple of years. Innovative IT providers, including these market leaders, have …

How to Launch Your First Online Marketing Campaign [A Step-by-Step Guide]

January 30, 2018 | Nabanita Nag

      Effective marketing is one of the key aspects of operating a successful business. In the olden days, the preferred mediums for marketing used to be word of mouth, billboards, newspaper advertisements, television commercials and mails. On October 27, 1994, Wired.com, formerly known as HotWired.com launched the first ever banner ad on the web. It looked like this:   Well, it’s not much of a looker; is it? But, this not-so-good-looking banner advertisement …

How to Choose A Marketing Automation System for A Mid-Size Business

January 8, 2018 | Nabanita Nag

  More often than not, while purchasing marketing automation systems businesses tend to focus on brand names and impressive features. Of course, industry reputation and features matter. But, what matters more is the particular requirements of your business!   Now, most marketing automation systems come with a set of features that you can use to create online marketing materials, workflows and reports. But, one size fits it all approach simply does not work here! If …

I’ve Got A New Website….Now What?

December 29, 2017 | Nabanita Nag

  Getting a brand-new website for your business is as exciting development as any. But, once the tedious designing and development process is complete and you have your website up and running, there comes a time when you start asking ‘what now’. No doubt, you have a great looking website with lots of impressive functionalities (and if you don’t have, get in touch with your Digital Transformation Experts Now) to show off. But, does that …

2018 Business Growth Checklist [Infographic]

December 19, 2017 | Nabanita Nag

  2018 is upon us. Like most year ends, you are probably all geared up to welcome the new year with open arms. And if you happen to be a business owner, chances are, you are planning crucial milestones for the year ahead. While you may have it all figured out, a little help never go amiss. So, here’s the 2018 business growth checklist for you.   Looking for expert help in implementing these in …

[How To] Use Color Psychology to Improve Website Conversion

December 8, 2017 | Nabanita Nag

  Web design has many responsibilities: make the website look good, ensure the readability of the content, highlight the call-to-action, select and use the right photographs etc etc. But, a website as a whole has one task and one task alone; that is to increase conversion. And every component of a great website is optimized for this purpose. While making a website work is an amazingly tricky business where everything from content to pictures to …

What is Blockchain & What Does It Mean for Small Businesses?

November 24, 2017 | Nabanita Nag

  ‘Blockchain’ is the buzz word on the internet! There are thousands of write-ups, podcasts and blogs about how blockchain and cryptocurrencies are going to turn the world upside down. But the question is how exactly is this new technological marvel relevant to people like us, who either run small or mid-size businesses or related to them? Now if you think blockchain and cryptocurrencies especially bitcoins are somewhat similar, then you are not alone (seriously, there’s …

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