Category:: Business Growth

Take the Industry Solutions Route to Ensure Effective CRM Implementation (Infographic)

May 17, 2017 | Nabanita Nag

There is no denying the fact that use of web based CRM software has been on rise since 2011. In 2015, the worldwide spend on CRM software was $26.3 billion.  The figure was 12.3% higher than the previous year. This trend of increased expenditure on CRM system has been a steady feature in the world of business since then.   Keeping in mind, the benefits of implementing a CRM system which far exceeds tracking your …

CRM is not JUST a software: It’s a STRATEGY to take your business to the next level!

April 25, 2017 | Arnab Bandyopadhyay

How are you using your CRM system?   If you are the business owner, you are possibly tracking the sales pipeline of your employees or measuring their performance with your CRM. If you are a sales executive, you are most likely to use this system as a reporting tool rather than a sales weapon that can help you make more sales and improve customer satisfaction.   But time has changed! And sales situations are changing …

CRM: The Key to Improve Customer Retention & Boost Profit

April 20, 2017 | Nabanita Nag

When you are managing a small or mid-size business, sales numbers and bottom line are often your greatest concerns. However, in today’s business climate where customer acquisition cost is ever-increasing, it is surprising to see how few businesses are proactively focusing on customer retention.   A study conducted by leading market research firm Econsultancy in 2014 presents the below figure: Source: Econsultancy   As per the study, 40% of total respondents were more focused on …

Looking for a Real Estate Agency CRM to Manage Your Business? Here’s What You Need to Know!

April 18, 2017 | Nabanita Nag

As an industry, real estate agency has highly diversified requirements from that of any other business. Therefore, when it comes to selecting a CRM system, the generic rules for choosing the right CRM often do not hold true for the industry.   With a large number of property-inventory to maintain, longer sales cycles to take care of and numerous owners, buyers and renters to manage, a real estate agency CRM has special requirements for smooth …

Horizontal Vs Vertical CRM: Which One Should You Get?

April 6, 2017 | Nabanita Nag

The business scene has changed drastically in the past few years. With more and more passionate individuals launching their entrepreneur dream, small-mid scale niche businesses have become as significant (and might I add profitable!) as the big boys! However, in one respect all modern businesses, large, mid or small remains the same.   They all face the following business challenges: Improve Productivity Reduce Cost Increase Profit   While there are obviously other challenges (such as …

Content is NOT the King Anymore…but Who Is?

March 29, 2017 | Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division …

Be Above Average: Traffic-Lead-Conversion Solutions to Help Your Business Grow

March 8, 2017 | Nabanita Nag

  If you are like most of the businesses, you have a website (which you have made in-house or commissioned a web-development agency to make for you) to secure your online presence and a CRM system to manage your sales funnel. However, when you are managing a large-scale business that deals with myriads of data that needs to be constantly updated into the website as well as CRM, managing the both becomes nothing short of …

GoldenLion Transforms into Traffic-Lead-Conversion Facilitator: New Positioning-Same Value

February 23, 2017 | Nabanita Nag

In today’s world when businesses are looking at greater and better customer interactions with each passing day, the power of technology is truly formidable! While on one hand, digital media is often the first touch point for customer engagement and interaction for most of the businesses, CRMs and other customer management tools are indispensable for creating a long lasting relationship with customers and in turn foster strong brand loyalty. Needless to say, most businesses are …

Convert Your Website into A Lead Machine: Tips & Tricks for Converting Your Visitors into Leads

February 20, 2017 | Nabanita Nag

The first priority of any business, online or offline is to create a targeted email list for sales conversion. However, if you are running a business or are related to one, you know it as much as any expert that this is easier said than done. At the risk of sounding clichéd, a good mailing list translates into great sales figure more than anything else. So, here comes the next important question, what is the …

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