Category:: Web Design

User Persona: What Is It and How Crucial Is It for Effective UI/UX

September 20, 2017 | Nabanita Nag

Whether you are building a website, an application or a software, there are many ways of developing the User Interface (i.e. UI) and ensure a smooth and consistent User Experience (i.e. UX). But, none are as effective and efficient as User Persona or Persona. When used effectively, Persona can offer amazing clarity and give a boost to productivity and supercharge the work of designers and developers. But, what is User Persona? Personas are nothing but …

UI Tweaks to Boost Your Website Conversion Rate (Infographic)

June 15, 2017 | Nabanita Nag

Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website.   Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal.   So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by any …

[How To] Improve Your Website Conversion Rate to Grow Your Business

June 9, 2017 | Nabanita Nag

One of the main reasons for building a great website is to gather inbound leads!   Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads.   Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may be …

What is Your Website Saying About Your Business? (Infographics)

May 3, 2017 | Nabanita Nag

For most business owners, getting found by prospective customers and generating their interest about the products or services on offer is crucial.   So, how exactly your customers found you?   Not long ago, we were in the process of creating some case studies on some of our most unique and challenging projects. And when we were interacting with our customers, we realized 99% of them found us via internet!   They landed on our …

Top 5 Hottest Web Designing Trends of 2017

February 10, 2017 | Arnab Bandyopadhyay

  In today’s fast-moving digital world website design trends are changing at lightning speed. So, if you are looking at developing a brand-new website for your business this year, keeping track of the trends predicted by top web design companies is quite essential. Like any other creative field, Web Design trends evolve and change with time. What worked for your business last year, may be obsolete the next year. But, being a business owner, making …

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