Category:: Digital Marketing

UI Tweaks to Boost Your Website Conversion Rate (Infographic)

June 15, 2017 | Nabanita Nag

Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website.   Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal.   So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by any …

[How To] Improve Your Website Conversion Rate to Grow Your Business

June 9, 2017 | Nabanita Nag

One of the main reasons for building a great website is to gather inbound leads!   Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads.   Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may be …

What is Your Website Saying About Your Business? (Infographics)

May 3, 2017 | Nabanita Nag

For most business owners, getting found by prospective customers and generating their interest about the products or services on offer is crucial.   So, how exactly your customers found you?   Not long ago, we were in the process of creating some case studies on some of our most unique and challenging projects. And when we were interacting with our customers, we realized 99% of them found us via internet!   They landed on our …

Content is NOT the King Anymore…but Who Is?

March 29, 2017 | Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division …

How to Write Headlines that Tell, Compel & Sell

March 23, 2017 | Nabanita Nag

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to write effective headlines? Headlines that tell, compel and ultimately sell! There’s been much research on this subject and much debate …

Creating Website Copy: How to Create Compelling Content for Your Website

March 15, 2017 | Nabanita Nag

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than not, the service and product details of the business are slapped on the web pages, with some sprinkle of searchable …

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