Category:: Digital Marketing

[How To] Supercharge Your Customer Support with Artificial Intelligence (AI)

February 12, 2018 | Nabanita Nag

  From the pages of science fiction, AI has stepped into our daily lives today! Be it Alexa ordering your monthly groceries or Siri searching the web at your command, Artificial Intelligence (AI) is making its presence felt to the billions of people across the globe. But, it can do much more than follow simple commands. In fact, AI has been disruptively changing the way businesses serve their customers since its very inception. With technology …

How to Launch Your First Online Marketing Campaign [A Step-by-Step Guide]

January 30, 2018 | Nabanita Nag

      Effective marketing is one of the key aspects of operating a successful business. In the olden days, the preferred mediums for marketing used to be word of mouth, billboards, newspaper advertisements, television commercials and mails. On October 27, 1994, Wired.com, formerly known as HotWired.com launched the first ever banner ad on the web. It looked like this:   Well, it’s not much of a looker; is it? But, this not-so-good-looking banner advertisement …

How to Choose A Marketing Automation System for A Mid-Size Business

January 8, 2018 | Nabanita Nag

  More often than not, while purchasing marketing automation systems businesses tend to focus on brand names and impressive features. Of course, industry reputation and features matter. But, what matters more is the particular requirements of your business!   Now, most marketing automation systems come with a set of features that you can use to create online marketing materials, workflows and reports. But, one size fits it all approach simply does not work here! If …

I’ve Got A New Website….Now What?

December 29, 2017 | Nabanita Nag

  Getting a brand-new website for your business is as exciting development as any. But, once the tedious designing and development process is complete and you have your website up and running, there comes a time when you start asking ‘what now’. No doubt, you have a great looking website with lots of impressive functionalities (and if you don’t have, get in touch with your Digital Transformation Experts Now) to show off. But, does that …

2018 Business Growth Checklist [Infographic]

December 19, 2017 | Nabanita Nag

  2018 is upon us. Like most year ends, you are probably all geared up to welcome the new year with open arms. And if you happen to be a business owner, chances are, you are planning crucial milestones for the year ahead. While you may have it all figured out, a little help never go amiss. So, here’s the 2018 business growth checklist for you.   Looking for expert help in implementing these in …

4 Crucial Points to Consider Before Selecting the Best SEO Keywords for Website

October 25, 2017 | Nabanita Nag

Marketing practices, lead generation efforts and publicity channels vary from industry to industry. However, website remains the one crucial tool that no business can do without (no matter the size of the business, or the industry it is operating in). The digital world we are living in today, consumers almost always search for your business online before even getting in touch with you. And therefore, making your business more accessible online is crucial for you. …

User Persona: What Is It and How Crucial Is It for Effective UI/UX

September 20, 2017 | Nabanita Nag

Whether you are building a website, an application or a software, there are many ways of developing the User Interface (i.e. UI) and ensure a smooth and consistent User Experience (i.e. UX). But, none are as effective and efficient as User Persona or Persona. When used effectively, Persona can offer amazing clarity and give a boost to productivity and supercharge the work of designers and developers. But, what is User Persona? Personas are nothing but …

3 Subtle (Yet Powerful) Branding Techniques That You Can Start Using Now

July 11, 2017 | Nabanita Nag

Branding is often the most talked about part of the overall marketing mix. In today’s world, where competition (in almost every industry) is pretty stiff, creating a strong brand recall is the primary target of every business out there.   But, what is the magic formula that makes brands tick? The truth is, there is no magic formula!   There are several subtle yet powerful elements that work together to create a sound brand recall. …

UI Tweaks to Boost Your Website Conversion Rate (Infographic)

June 15, 2017 | Nabanita Nag

Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website.   Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal.   So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by any …

[How To] Improve Your Website Conversion Rate to Grow Your Business

June 9, 2017 | Nabanita Nag

One of the main reasons for building a great website is to gather inbound leads!   Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads.   Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may be …

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