Category:: Digital Marketing

Content is NOT the King Anymore…but Who Is?

March 29, 2017 | Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division …

How to Write Headlines that Tell, Compel & Sell

March 23, 2017 | Nabanita Nag

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to write effective headlines? Headlines that tell, compel and ultimately sell! There’s been much research on this subject and much debate …

Creating Website Copy: How to Create Compelling Content for Your Website

March 15, 2017 | Nabanita Nag

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than not, the service and product details of the business are slapped on the web pages, with some sprinkle of searchable …

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