Category:: CRM

Future of CRM: What to Expect?

August 31, 2017 | Nabanita Nag

  Once upon a time, Customer Relationship Management (CRM) systems used to be little more than a tool to keep track of customers’ names and contact information. In the early 90’s, when CRM started incorporating powerful data warehousing technologies, most marketers and sales reps were apprehensive about the effects. The high cost of implementing on-premise CRM solutions, coupled with one-channel interaction approach of traditional marketers made CRM adoption pretty rare, especially among mid-size and small …

3 CRM Mistakes (You are Possibly Making Right Now) That are Hindering Successful Implementation

August 21, 2017 | Nabanita Nag

  Robert is all excited about implementing the CRM system in his business. He has been reading about all the amazing benefits a CRM system can bring into his business. Hence, he went online, did proper research and purchased the subscription for a reputable cloud CRM. He even hired some awesome tech guys to implement the system.   So far so good!   But, when it came to the adoption of the new system, Robert’s sales …

How to Implement ZOHO One to Run and Grow Your Business

August 3, 2017 | Nabanita Nag

Okay; you’ve heard or read about Zoho One is past few days; and (naturally) you are interested in leveraging the power of Zoho One to run and grow your business.   To be honest, it is pretty hard not to be tempted by Zoho One. The suite of applications gives you 35+ apps to support almost every area of your business. The entire suite offers amazing integration opportunities and promises to add more integrations in …

Select Your CRM in 5 Minutes! A CRM Checklist to Help You Make the Right Choice

July 19, 2017 | Nabanita Nag

Deciding on a CRM system is an important decision and keeping in mind the number of options an average business has nowadays, it is bound to be a time consuming (not to mention confusing) task!   But, as the headline suggests, this article is dedicated to help you select a CRM in the fastest possible way with an all-around CRM checklist.   This checklist is made up of crucial components that you must look for …

[How To] Utilize CRM Intelligence for Smoother Consumer Journey to Purchase

June 22, 2017 | Nabanita Nag

Once upon a time, there were a select group of people, custodians of industry statistics and in-depth knowledge about particular products and services. These chosen few, in their mighty business suits, used their knowledge to convince customers regarding the necessity and usage of a product.   These custodians were called Sales Executives!   Businesses depended on them to enlighten potential customers; customers depended on them for sacred data.   And, one day it changed!   …

How to Use CRM for Focused Marketing Efforts (Infographic)

May 25, 2017 | Nabanita Nag

When it comes to marketing, strategies and channels (it seems) are literally endless! Once you decide whether to focus on inbound or outbound marketing, there still remain several factors to zero in on.   Should you focus on social media marketing? Would video content give your marketing efforts some extra edge? Are the traditional marketing channels, TV commercial, Newspaper ads etc dead? What kind of merit PPC has?   Well, these questions are JUST SO …

Take the Industry Solutions Route to Ensure Effective CRM Implementation (Infographic)

May 17, 2017 | Nabanita Nag

There is no denying the fact that use of web based CRM software has been on rise since 2011. In 2015, the worldwide spend on CRM software was $26.3 billion.  The figure was 12.3% higher than the previous year. This trend of increased expenditure on CRM system has been a steady feature in the world of business since then.   Keeping in mind, the benefits of implementing a CRM system which far exceeds tracking your …

4 Essential Features to Look For in Your CRM for New Home Agency

May 12, 2017 | Nabanita Nag

So, you have a real estate business dealing exclusively in newly developed properties!   Like most real estate businesses, you too need a CRM system to keep track of your leads, customers, properties etc.   However, in today’s age when more and more businesses are opting for industry specific CRM solutions over horizontal systems, you definitely want a CRM that is tailored for your industry.   Thus, a vertical CRM for New Home Agency is …

How a Travel Agency CRM can help Travel Business for Custom Tour (FIT)

April 26, 2017 | Nilotpal Bhattacharya

If you are running a travel agency, then you can probably vouch for the fact that managing a FIT (Frequent Independent Travel) is way more job than organizing a guided tour. While creating a fixed departure tour package is not easy per se, accommodating unique traveling requirements of an individual (or small group of < 10) and managing the self-booked itinerary calls for meticulous planning and detailed execution.   If your travel business is getting …

CRM is not JUST a software: It’s a STRATEGY to take your business to the next level!

April 25, 2017 | Arnab Bandyopadhyay

How are you using your CRM system?   If you are the business owner, you are possibly tracking the sales pipeline of your employees or measuring their performance with your CRM. If you are a sales executive, you are most likely to use this system as a reporting tool rather than a sales weapon that can help you make more sales and improve customer satisfaction.   But time has changed! And sales situations are changing …

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