Deciding on a CRM system is an important decision and keeping in mind the number of options an average business has nowadays, it is bound to be a time consuming (not to mention confusing) task! But, as the headline suggests, this article is dedicated to help you select a CRM in the fastest possible way with an all-around CRM checklist. This checklist is made up of crucial components that you must look forRead More
Branding is often the most talked about part of the overall marketing mix. In today’s world, where competition (in almost every industry) is pretty stiff, creating a strong brand recall is the primary target of every business out there. But, what is the magic formula that makes brands tick? The truth is, there is no magic formula! There are several subtle yet powerful elements that work together to create a sound brand recall.Read More
Once upon a time, there were a select group of people, custodians of industry statistics and in-depth knowledge about particular products and services. These chosen few, in their mighty business suits, used their knowledge to convince customers regarding the necessity and usage of a product. These custodians were called Sales Executives! Businesses depended on them to enlighten potential customers; customers depended on them for sacred data. And, one day it changed!Read More
Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website. Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal. So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by anyRead More
One of the main reasons for building a great website is to gather inbound leads! Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads. Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may beRead More
No two businesses are created equal! And, if you are working in a niche market and operating a unique business model, finding an off-the-shelf system for managing your business becomes near impossible! As a result, most businesses end up using complex spreadsheets to keep track of their various business processes. But, as much as I love spreadsheets (I really do! In fact, you would be surprised to know how may spreadsheets I createRead More
When it comes to marketing, strategies and channels (it seems) are literally endless! Once you decide whether to focus on inbound or outbound marketing, there still remain several factors to zero in on. Should you focus on social media marketing? Would video content give your marketing efforts some extra edge? Are the traditional marketing channels, TV commercial, Newspaper ads etc dead? What kind of merit PPC has? Well, these questions are JUST SORead More
There is no denying the fact that use of web based CRM software has been on rise since 2011. In 2015, the worldwide spend on CRM software was $26.3 billion. The figure was 12.3% higher than the previous year. This trend of increased expenditure on CRM system has been a steady feature in the world of business since then. Keeping in mind, the benefits of implementing a CRM system which far exceeds tracking yourRead More
So, you have a real estate business dealing exclusively in newly developed properties! Like most real estate businesses, you too need a CRM system to keep track of your leads, customers, properties etc. However, in today’s age when more and more businesses are opting for industry specific CRM solutions over horizontal systems, you definitely want a CRM that is tailored for your industry. Thus, a vertical CRM for New Home Agency isRead More
For most business owners, getting found by prospective customers and generating their interest about the products or services on offer is crucial. So, how exactly your customers found you? Not long ago, we were in the process of creating some case studies on some of our most unique and challenging projects. And when we were interacting with our customers, we realized 99% of them found us via internet! They landed on ourRead More
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