You may be an awesome singer or a charismatic magician or a stand-up comedian; if you are in the business of entertainment, you have one priority: to take your skills to the next level!   But, how are you supposed to focus on your skills when you are perpetually tangled in the various nuances of running a business? Gathering the leads from various sources, getting them in one single place, tracking their progress and finally

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Posted by Nabanita Nag

The business scene has changed drastically in the past few years. With more and more passionate individuals launching their entrepreneur dream, small-mid scale niche businesses have become as significant (and might I add profitable!) as the big boys! However, in one respect all modern businesses, large, mid or small remains the same.   They all face the following business challenges: Improve Productivity Reduce Cost Increase Profit   While there are obviously other challenges (such as

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Posted by Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division

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Posted by Nabanita Nag

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to write effective headlines? Headlines that tell, compel and ultimately sell! There’s been much research on this subject and much debate

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Posted by Nabanita Nag

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than not, the service and product details of the business are slapped on the web pages, with some sprinkle of searchable

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Posted by Nabanita Nag

  If you are like most of the businesses, you have a website (which you have made in-house or commissioned a web-development agency to make for you) to secure your online presence and a CRM system to manage your sales funnel. However, when you are managing a large-scale business that deals with myriads of data that needs to be constantly updated into the website as well as CRM, managing the both becomes nothing short of

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Posted by Nabanita Nag

Last week we launched our brand-new website! Now, you may not give two hoots about it, but you sure would find a thing or two to ponder on, in the Why, What and How of our transformation journey.   But, before we delve deep into why we transformed, what we changed and how we accomplished it, let us quickly tell you our story.   Starting our journey in 2011, we have been creating beautiful CRM

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Posted by Nabanita Nag

In today’s world when businesses are looking at greater and better customer interactions with each passing day, the power of technology is truly formidable! While on one hand, digital media is often the first touch point for customer engagement and interaction for most of the businesses, CRMs and other customer management tools are indispensable for creating a long lasting relationship with customers and in turn foster strong brand loyalty. Needless to say, most businesses are

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Posted by Nabanita Nag

Running a migration agency is pretty different compared to running any other business. Thus, if you are trying to bring order to your ‘pretty much cluttered’ operations with an off-the-shelf CRM for Migration Agency, then you are in for a rude awakening. What makes a migration agency different from any other business is the number of stakeholders involved in the entire business operation. As a successful migration agency, you must handle the entire paperwork for

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Posted by Nabanita Nag

One of the pre-requisites for scaling any business is de-cluttering the internal operations. However, when you are running a travel agency, it is easier said than done. With several guests to accommodate per trip, more than one accommodation and transportation reservations to be made and ensuring a completely stress-free experience for your customers, managing your entire operations seamlessly on a spread-sheet is near impossible. Here, industry specific travel agency CRM is what you need to

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Posted by Nabanita Nag
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