Once upon a time, there were a select group of people, custodians of industry statistics and in-depth knowledge about particular products and services. These chosen few, in their mighty business suits, used their knowledge to convince customers regarding the necessity and usage of a product.   These custodians were called Sales Executives!   Businesses depended on them to enlighten potential customers; customers depended on them for sacred data.   And, one day it changed!  

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Posted by Nabanita Nag

Converting visitors into leads (or customers, in the case of eCommerce businesses) is one of the crucial reasons for putting up a website.   Creating a strong web presence, informing your customers about the products and services you offer, positioning yourself as a market leader; all these are just various components for achieving this goal.   So, it’s no wonder that more and more businesses are concerned about improving their website conversion rate (by any

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Posted by Nabanita Nag

One of the main reasons for building a great website is to gather inbound leads!   Of course, you want to create a strong web presence and generate awareness about your product and services, but for most businesses, especially B2B ones, all these cumulates into converting visitors into leads.   Now, if you are wondering why your website conversion rate is still below average (even after putting up a great looking website), there may be

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Posted by Nabanita Nag

No two businesses are created equal!   And, if you are working in a niche market and operating a unique business model, finding an off-the-shelf system for managing your business becomes near impossible!   As a result, most businesses end up using complex spreadsheets to keep track of their various business processes. But, as much as I love spreadsheets (I really do! In fact, you would be surprised to know how may spreadsheets I create

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Posted by Nabanita Nag

When it comes to marketing, strategies and channels (it seems) are literally endless! Once you decide whether to focus on inbound or outbound marketing, there still remain several factors to zero in on.   Should you focus on social media marketing? Would video content give your marketing efforts some extra edge? Are the traditional marketing channels, TV commercial, Newspaper ads etc dead? What kind of merit PPC has?   Well, these questions are JUST SO

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Posted by Nabanita Nag

There is no denying the fact that use of web based CRM software has been on rise since 2011. In 2015, the worldwide spend on CRM software was $26.3 billion.  The figure was 12.3% higher than the previous year. This trend of increased expenditure on CRM system has been a steady feature in the world of business since then.   Keeping in mind, the benefits of implementing a CRM system which far exceeds tracking your

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Posted by Nabanita Nag

So, you have a real estate business dealing exclusively in newly developed properties!   Like most real estate businesses, you too need a CRM system to keep track of your leads, customers, properties etc.   However, in today’s age when more and more businesses are opting for industry specific CRM solutions over horizontal systems, you definitely want a CRM that is tailored for your industry.   Thus, a vertical CRM for New Home Agency is

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Posted by Nabanita Nag

For most business owners, getting found by prospective customers and generating their interest about the products or services on offer is crucial.   So, how exactly your customers found you?   Not long ago, we were in the process of creating some case studies on some of our most unique and challenging projects. And when we were interacting with our customers, we realized 99% of them found us via internet!   They landed on our

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Posted by Nabanita Nag

If you are running a travel agency, then you can probably vouch for the fact that managing a FIT (Frequent Independent Travel) is way more job than organizing a guided tour. While creating a fixed departure tour package is not easy per se, accommodating unique traveling requirements of an individual (or small group of < 10) and managing the self-booked itinerary calls for meticulous planning and detailed execution.   If your travel business is getting

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Posted by Nilotpal Bhattacharya

How are you using your CRM system?   If you are the business owner, you are possibly tracking the sales pipeline of your employees or measuring their performance with your CRM. If you are a sales executive, you are most likely to use this system as a reporting tool rather than a sales weapon that can help you make more sales and improve customer satisfaction.   But time has changed! And sales situations are changing

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Posted by arnab@glionconsulting.com
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