If you are running a travel agency, then you can probably vouch for the fact that managing a FIT (Frequent Independent Travel) is way more job than organizing a guided tour. While creating a fixed departure tour package is not easy per se, accommodating unique traveling requirements of an individual (or small group of < 10) and managing the self-booked itinerary calls for meticulous planning and detailed execution.   If your travel business is getting

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Posted by Nilotpal Bhattacharya

How are you using your CRM system?   If you are the business owner, you are possibly tracking the sales pipeline of your employees or measuring their performance with your CRM. If you are a sales executive, you are most likely to use this system as a reporting tool rather than a sales weapon that can help you make more sales and improve customer satisfaction.   But time has changed! And sales situations are changing

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Posted by arnab@glionconsulting.com

When you are managing a small or mid-size business, sales numbers and bottom line are often your greatest concerns. However, in today’s business climate where customer acquisition cost is ever-increasing, it is surprising to see how few businesses are proactively focusing on customer retention.   A study conducted by leading market research firm Econsultancy in 2014 presents the below figure: Source: Econsultancy   As per the study, 40% of total respondents were more focused on

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Posted by Nabanita Nag

As an industry, real estate agency has highly diversified requirements from that of any other business. Therefore, when it comes to selecting a CRM system, the generic rules for choosing the right CRM often do not hold true for the industry.   With a large number of property-inventory to maintain, longer sales cycles to take care of and numerous owners, buyers and renters to manage, a real estate agency CRM has special requirements for smooth

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Posted by Nabanita Nag

You may be an awesome singer or a charismatic magician or a stand-up comedian; if you are in the business of entertainment, you have one priority: to take your skills to the next level!   But, how are you supposed to focus on your skills when you are perpetually tangled in the various nuances of running a business? Gathering the leads from various sources, getting them in one single place, tracking their progress and finally

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Posted by Nabanita Nag

The business scene has changed drastically in the past few years. With more and more passionate individuals launching their entrepreneur dream, small-mid scale niche businesses have become as significant (and might I add profitable!) as the big boys! However, in one respect all modern businesses, large, mid or small remains the same.   They all face the following business challenges: Improve Productivity Reduce Cost Increase Profit   While there are obviously other challenges (such as

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Posted by Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division

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Posted by Nabanita Nag

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to write effective headlines? Headlines that tell, compel and ultimately sell! There’s been much research on this subject and much debate

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Posted by Nabanita Nag

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than not, the service and product details of the business are slapped on the web pages, with some sprinkle of searchable

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Posted by Nabanita Nag

  If you are like most of the businesses, you have a website (which you have made in-house or commissioned a web-development agency to make for you) to secure your online presence and a CRM system to manage your sales funnel. However, when you are managing a large-scale business that deals with myriads of data that needs to be constantly updated into the website as well as CRM, managing the both becomes nothing short of

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Posted by Nabanita Nag
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