Archive

CRM: The Key to Improve Customer Retention & Boost Profit

April 20, 2017 | Nabanita Nag

When you are managing a small or mid-size business, sales numbers and bottom line are often your greatest concerns. However, in today’s business climate where customer acquisition cost is ever-increasing, it is surprising to see how few businesses are proactively focusing on customer retention.   A study conducted by leading market research firm Econsultancy in 2014 presents the below figure: Source: Econsultancy   As per the study, 40% of total respondents were more focused on …

Looking for a Real Estate Agency CRM to Manage Your Business? Here’s What You Need to Know!

April 18, 2017 | Nabanita Nag

As an industry, real estate agency has highly diversified requirements from that of any other business. Therefore, when it comes to selecting a CRM system, the generic rules for choosing the right CRM often do not hold true for the industry.   With a large number of property-inventory to maintain, longer sales cycles to take care of and numerous owners, buyers and renters to manage, a real estate agency CRM has special requirements for smooth …

Magically Transform Your Entertainment Business with the Customized Entertainer CRM

April 12, 2017 | Nabanita Nag

You may be an awesome singer or a charismatic magician or a stand-up comedian; if you are in the business of entertainment, you have one priority: to take your skills to the next level!   But, how are you supposed to focus on your skills when you are perpetually tangled in the various nuances of running a business? Gathering the leads from various sources, getting them in one single place, tracking their progress and finally …

Horizontal Vs Vertical CRM: Which One Should You Get?

April 6, 2017 | Nabanita Nag

The business scene has changed drastically in the past few years. With more and more passionate individuals launching their entrepreneur dream, small-mid scale niche businesses have become as significant (and might I add profitable!) as the big boys! However, in one respect all modern businesses, large, mid or small remains the same.   They all face the following business challenges: Improve Productivity Reduce Cost Increase Profit   While there are obviously other challenges (such as …

Content is NOT the King Anymore…but Who Is?

March 29, 2017 | Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division …

How to Write Headlines that Tell, Compel & Sell

March 23, 2017 | Nabanita Nag

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to write effective headlines? Headlines that tell, compel and ultimately sell! There’s been much research on this subject and much debate …

Creating Website Copy: How to Create Compelling Content for Your Website

March 15, 2017 | Nabanita Nag

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than not, the service and product details of the business are slapped on the web pages, with some sprinkle of searchable …

Be Above Average: Traffic-Lead-Conversion Solutions to Help Your Business Grow

March 8, 2017 | Nabanita Nag

  If you are like most of the businesses, you have a website (which you have made in-house or commissioned a web-development agency to make for you) to secure your online presence and a CRM system to manage your sales funnel. However, when you are managing a large-scale business that deals with myriads of data that needs to be constantly updated into the website as well as CRM, managing the both becomes nothing short of …

Digital Transformation of GoldenLion: The Why, What & How of Our Transformation

March 3, 2017 | Nabanita Nag

Last week we launched our brand-new website! Now, you may not give two hoots about it, but you sure would find a thing or two to ponder on, in the Why, What and How of our transformation journey.   But, before we delve deep into why we transformed, what we changed and how we accomplished it, let us quickly tell you our story.   Starting our journey in 2011, we have been creating beautiful CRM …

GoldenLion Transforms into Traffic-Lead-Conversion Facilitator: New Positioning-Same Value

February 23, 2017 | Nabanita Nag

In today’s world when businesses are looking at greater and better customer interactions with each passing day, the power of technology is truly formidable! While on one hand, digital media is often the first touch point for customer engagement and interaction for most of the businesses, CRMs and other customer management tools are indispensable for creating a long lasting relationship with customers and in turn foster strong brand loyalty. Needless to say, most businesses are …

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