Archive

Take the Industry Solutions Route to Ensure Effective CRM Implementation (Infographic)

May 17, 2017 | Nabanita Nag

There is no denying the fact that use of web based CRM software has been on rise since 2011. In 2015, the worldwide spend on CRM software was $26.3 billion.  The figure was 12.3% higher than the previous year. This trend of increased expenditure on CRM system has been a steady feature in the world of business since then.   Keeping in mind, the benefits of implementing a CRM system which far exceeds tracking your …

4 Essential Features to Look For in Your CRM for New Home Agency

May 12, 2017 | Nabanita Nag

So, you have a real estate business dealing exclusively in newly developed properties!   Like most real estate businesses, you too need a CRM system to keep track of your leads, customers, properties etc.   However, in today’s age when more and more businesses are opting for industry specific CRM solutions over horizontal systems, you definitely want a CRM that is tailored for your industry.   Thus, a vertical CRM for New Home Agency is …

What is Your Website Saying About Your Business? (Infographics)

May 3, 2017 | Nabanita Nag

For most business owners, getting found by prospective customers and generating their interest about the products or services on offer is crucial.   So, how exactly your customers found you?   Not long ago, we were in the process of creating some case studies on some of our most unique and challenging projects. And when we were interacting with our customers, we realized 99% of them found us via internet!   They landed on our …

CRM: The Key to Improve Customer Retention & Boost Profit

April 20, 2017 | Nabanita Nag

When you are managing a small or mid-size business, sales numbers and bottom line are often your greatest concerns. However, in today’s business climate where customer acquisition cost is ever-increasing, it is surprising to see how few businesses are proactively focusing on customer retention.   A study conducted by leading market research firm Econsultancy in 2014 presents the below figure: Source: Econsultancy   As per the study, 40% of total respondents were more focused on …

Looking for a Real Estate Agency CRM to Manage Your Business? Here’s What You Need to Know!

April 18, 2017 | Nabanita Nag

As an industry, real estate agency has highly diversified requirements from that of any other business. Therefore, when it comes to selecting a CRM system, the generic rules for choosing the right CRM often do not hold true for the industry.   With a large number of property-inventory to maintain, longer sales cycles to take care of and numerous owners, buyers and renters to manage, a real estate agency CRM has special requirements for smooth …

Magically Transform Your Entertainment Business with the Customized Entertainer CRM

April 12, 2017 | Nabanita Nag

You may be an awesome singer or a charismatic magician or a stand-up comedian; if you are in the business of entertainment, you have one priority: to take your skills to the next level!   But, how are you supposed to focus on your skills when you are perpetually tangled in the various nuances of running a business? Gathering the leads from various sources, getting them in one single place, tracking their progress and finally …

Horizontal Vs Vertical CRM: Which One Should You Get?

April 6, 2017 | Nabanita Nag

The business scene has changed drastically in the past few years. With more and more passionate individuals launching their entrepreneur dream, small-mid scale niche businesses have become as significant (and might I add profitable!) as the big boys! However, in one respect all modern businesses, large, mid or small remains the same.   They all face the following business challenges: Improve Productivity Reduce Cost Increase Profit   While there are obviously other challenges (such as …

Content is NOT the King Anymore…but Who Is?

March 29, 2017 | Nabanita Nag

  Yes, you read it right.   And coming from a person who earns her livelihood writing, it may send you into a minor shock!   So, I repeat; content is not the king!   In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether and started walking towards democracy!   Baffled? We were too!   While our Digital Marketing division …

How to Write Headlines that Tell, Compel & Sell

March 23, 2017 | Nabanita Nag

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to write effective headlines? Headlines that tell, compel and ultimately sell! There’s been much research on this subject and much debate …

Creating Website Copy: How to Create Compelling Content for Your Website

March 15, 2017 | Nabanita Nag

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than not, the service and product details of the business are slapped on the web pages, with some sprinkle of searchable …

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