Archive

[How To] Use Color Psychology to Improve Website Conversion

December 8, 2017 | Nabanita Nag

  Web design has many responsibilities: make the website look good, ensure the readability of the content, highlight the call-to-action, select and use the right photographs etc etc. But, a website as a whole has one task and one task alone; that is to increase conversion. And every component of a great website is optimized for this purpose. While making a website work is an amazingly tricky business where everything from content to pictures to …

Tips for Building a Winning CRM Strategy

December 1, 2017 | Nabanita Nag

Today, customer relationship management (CRM) systems are not as far-fetched as they once were. With the advent of cloud CRM, the cost of CRM implementation came down drastically, making mid-size, even small businesses capable of putting a CRM system in place. Sounds great, right? The downside is, a major parentage of all businesses using CRM are failing at implementing the system! But, considering the fact that successful CRM implementation can increase revenue by 41% per …

What is Blockchain & What Does It Mean for Small Businesses?

November 24, 2017 | Nabanita Nag

  ‘Blockchain’ is the buzz word on the internet! There are thousands of write-ups, podcasts and blogs about how blockchain and cryptocurrencies are going to turn the world upside down. But the question is how exactly is this new technological marvel relevant to people like us, who either run small or mid-size businesses or related to them? Now if you think blockchain and cryptocurrencies especially bitcoins are somewhat similar, then you are not alone (seriously, there’s …

3 Website Mistakes That are Killing Your Conversion

November 15, 2017 | Nabanita Nag

  Do you know, there are more than 1 billion websites on internet today? Well, I just that found out via a completely unnecessary yet super interesting Google search! (well, what’s the use of internet if you are not looking up crazy facts and cute dog pictures!!) But how I came by this fact is of no importance. The question that crossed my mind afterwards is the important one! If there are so many websites …

{How To} Save Time and Resources with Two-Way Integration Between Real Estate Agency CRM and Website

November 6, 2017 | Nabanita Nag

  When it comes to managing a real estate agency, time and data management is of crucial importance. Between gathering leads, verifying properties, generating recommendation and arranging site visits, real estate agencies often handle a huge amount of data within the shortest possible time.   Keeping in mind the unique business process, it is no surprise that most real estate agencies invest in building a user-friendly website as well as employ a feature rich CRM …

4 Crucial Points to Consider Before Selecting the Best SEO Keywords for Website

October 25, 2017 | Nabanita Nag

Marketing practices, lead generation efforts and publicity channels vary from industry to industry. However, website remains the one crucial tool that no business can do without (no matter the size of the business, or the industry it is operating in). The digital world we are living in today, consumers almost always search for your business online before even getting in touch with you. And therefore, making your business more accessible online is crucial for you. …

User Persona: What Is It and How Crucial Is It for Effective UI/UX

September 20, 2017 | Nabanita Nag

Whether you are building a website, an application or a software, there are many ways of developing the User Interface (i.e. UI) and ensure a smooth and consistent User Experience (i.e. UX). But, none are as effective and efficient as User Persona or Persona. When used effectively, Persona can offer amazing clarity and give a boost to productivity and supercharge the work of designers and developers. But, what is User Persona? Personas are nothing but …

Future of CRM: What to Expect?

August 31, 2017 | Nabanita Nag

  Once upon a time, Customer Relationship Management (CRM) systems used to be little more than a tool to keep track of customers’ names and contact information. In the early 90’s, when CRM started incorporating powerful data warehousing technologies, most marketers and sales reps were apprehensive about the effects. The high cost of implementing on-premise CRM solutions, coupled with one-channel interaction approach of traditional marketers made CRM adoption pretty rare, especially among mid-size and small …

3 CRM Mistakes (You are Possibly Making Right Now) That are Hindering Successful Implementation

August 21, 2017 | Nabanita Nag

  Robert is all excited about implementing the CRM system in his business. He has been reading about all the amazing benefits a CRM system can bring into his business. Hence, he went online, did proper research and purchased the subscription for a reputable cloud CRM. He even hired some awesome tech guys to implement the system.   So far so good!   But, when it came to the adoption of the new system, Robert’s sales …

3 Points You Need to Consider Before Building a Custom Application for Your Business

August 10, 2017 | Nabanita Nag

When it comes to managing your business, buying a system off the shelf is often not productive. Thus, many progressive business owners today opt for custom applications to manage their business processes.   If you are one of them and considering top custom application development services for your business, then this post is for you!   First of all, congratulations! By opting for a custom application, you’ve already taken the first step towards making your …

Schedule an Online Meeting