Archive

I’ve Got A New Website….Now What?

December 29, 2017 | Nabanita Nag

  Getting a brand-new website for your business is as exciting development as any. But, once the tedious designing and development process is complete and you have your website up and running, there comes a time when you start asking ‘what now’. No doubt, you have a great looking website with lots of impressive functionalities (and if you don’t have, get in touch with your Digital Transformation Experts Now) to show off. But, does that …

2018 Business Growth Checklist [Infographic]

December 19, 2017 | Nabanita Nag

  2018 is upon us. Like most year ends, you are probably all geared up to welcome the new year with open arms. And if you happen to be a business owner, chances are, you are planning crucial milestones for the year ahead. While you may have it all figured out, a little help never go amiss. So, here’s the 2018 business growth checklist for you.   Looking for expert help in implementing these in …

[How To] Use Color Psychology to Improve Website Conversion

December 8, 2017 | Nabanita Nag

  Web design has many responsibilities: make the website look good, ensure the readability of the content, highlight the call-to-action, select and use the right photographs etc etc. But, a website as a whole has one task and one task alone; that is to increase conversion. And every component of a great website is optimized for this purpose. While making a website work is an amazingly tricky business where everything from content to pictures to …

Tips for Building a Winning CRM Strategy

December 1, 2017 | Nabanita Nag

Today, customer relationship management (CRM) systems are not as far-fetched as they once were. With the advent of cloud CRM, the cost of CRM implementation came down drastically, making mid-size, even small businesses capable of putting a CRM system in place. Sounds great, right? The downside is, a major parentage of all businesses using CRM are failing at implementing the system! But, considering the fact that successful CRM implementation can increase revenue by 41% per …

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