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User Persona: What Is It and How Crucial Is It for Effective UI/UX

September 20, 2017 | Nabanita Nag

Whether you are building a website, an application or a software, there are many ways of developing the User Interface (i.e. UI) and ensure a smooth and consistent User Experience (i.e. UX). But, none are as effective and efficient as User Persona or Persona. When used effectively, Persona can offer amazing clarity and give a boost to productivity and supercharge the work of designers and developers. But, what is User Persona? Personas are nothing but …

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